Nike announced today that they are making Colin Kaepernick one of the faces of their 30th anniversary " Just Do It" campaign. 

I'm not sure, but I wonder if he is the first quarterback to resign a Nike deal without an NFL contract.  He all ready had a deal with Nike that was set to expire and renegotiated the contract.  Two years ago Kaepernick began a wave of protests by NFL players when he kneeled during the national anthem to protest police brutality and racial inequality.  The issues is one of the most polarizing issues in sports. He tweeted today "Believe in something, even if it means sacrificing everything." #JustDoIt

This is sure to elicit emotional responses on both sides of the issue.  Anyway you look at it Nike will  be viewed as either standing up for social issues or get ripped for standing up for Kaepernick.  

But kudos to Nike, if the goal is advertising, they just hit it out of the park, as this will be trending soon.